ROOTED is the expansion of TABB's winter 2024 initiative to document black people in different spaces across St. John's as a declaration that black people are Newfoundlanders and this is equally our home. ROOTED is a cultural and artistic exploration that brings Black artists, models, and community members together to create visual narratives about belonging, heritage, and identity in Newfoundland. This traveling project takes us to iconic Newfoundland locations, where we capture and celebrate Black stories against the province's breathtaking landscapes. ROOTED is driven by a commitment to showcase Black identity within a uniquely Newfoundland context, adding depth to the understanding of home and place through an artistic lens.

​

Objectives

• Highlight Black Presence: Illustrate the beauty, diversity, and individuality of Black experiences in Newfoundland.

• Foster Connection: Build a network of Black creatives and allies, strengthening community through shared stories.

• Cultural Celebration: Promote Newfoundland as a place of inclusive narratives, expanding its cultural identity.

Rooted aims to provide Newfoundland with a collection of evocative visuals and stories that emphasize the significance of Black art and identity. This project aspires to broaden cultural narratives within the province and provide a lasting platform for Black creatives in Newfoundland

​